Understand a winning category management process and create a compelling category strategy which leverages consumer and shopper insights and unlocks category growth opportunities in your Customer.
You know the fundamentals of category management. When you talk to Customers you articulate category benefits, not just what’s good for your brand. You deliver impressive category revenue, profit and growth with and for your Customer. You know what’s hot and what’s not. You think big picture, beyond category tactics, to bring your category vision to life. You and your Customer are both clear about what you want to be famous for in the category.
What will I learn?
CATEGORY INSIGHT & AMBITION
Know what you want and arm yourself with the right insights
CATEGORY DEFINITION & ROLE
Define a competitive category context and customer category role
CATEGORY VISION & STRATEGY
Identify growth opportunities in a compelling vision and strategy
CATEGORY PLAN & REVIEW
Implement and review performance with your Customer