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STRATEGIC CATEGORY GROWTH PROGRAMME

November 25, 2021 By customeraide

Current Status
Not Enrolled
Price
Closed
Get Started
This programme is currently closed

Create a compelling category strategy which leverages insights and unlocks category growth opportunities with your Customer’s shoppers.

Are you a category driver? You know the fundamentals of category management. When you talk to Customers you articulate category benefits, not just what’s good for your brand. You deliver impressive category revenue, profit and growth with and for your Customer.  You know what’s hot and what’s not. You think big picture, beyond category tactics, to bring your category vision to life. You and your Customer are both clear about what you want to be famous for in the category.

In this programme we focus on how to drive strategic category growth. We equip you with frameworks, tools and approaches that develop your ability to develop and leverage strategic insights and turn you into the category partner any customer will be happy to engage with!

What will I learn?

GROWTH AMBITION

Define a growth ambition, competitive category context and customer category role with shoppers.

DEVELOP THE INSIGHTS

Turn data into powerful integrated insights about our customer’s shoppers and the category

TURN INSIGHT INTO ACTION

Become an expert in identifying compelling fact based customer category growth opportunities

GROWTH STRATEGY

Create strategic customer category growth plans with clear customer shopper category benefits

CATEGORY GROWTH STORY

Partner with your customer to present and develop compelling category growth propositions

GET IN TOUCH FOR MORE INFORMATION

Our mission is to help you grow with your Customers. We're here for you, adding new resources everyday. Jump the CUSTOMERAIDE® queue and let us know what you need today!

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