Design and leverage a route to market strategy that effectively; efficiently and competitively achieves your POP objectives based on space to grow and cost to serve.
This programme aims to equip you with a clear understanding of the fundamentals of Route to Market (‘RTM’) so that you have the confidence and knowledge to start RTM projects with an in-depth assessment and preliminary action plan which will identify your RTM “size of the prize” and help you to understand the capabilities required.
What will I learn?
FACTS FIRST
Define your objectives and business ambition and collate your RTM data and insights including confirming the outlet universe
WHERE TO PLAY
Develop outlet segmentation, and channel and customer architecture. Complete the opportunity validation and develop your strategy
HOW TO WIN
Create a winning picture of success at the POP, build the right models to service channels and select the right RTM partners
SUSTAIN
Key metrics to measure, successful implementation of your RTM plans , building your team’s RTM capability for sustained success