A lot of time and energy is typically devoted to “promoted” sales since no matter where you find yourself, there is strong inflationary …
News & Views
Trade Spend Top Tip #5 : Focus on distribution depth
Shoppers expect to find our categories and brands… where they expect to find them! Our customer competes with other retailers or …
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Trade Spend Top Tip #4 : Get to market quickly for incremental sales at the same spend
When we launch a new product or propose a customer initiative, we will take into account our customer’s lead-times to make sure that the SKU’s …
Trade Spend Top Tip #3 : Link all customer investment to performance
As a customer manager we may inherit a historical customer category support spend level which includes a set of trade spend buckets considered …
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CUSTOMERAIDE® Insight : how do customer and category managers learn?
CUSTOMERAIDE® INSIGHT : ON THE JOB, ONLINE AND IN THE TRADE IS STILL THE BEST PLACE TO LEARN Sales and marketing is a fast paced industry …
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